Friday, 29 April 2016

Attention roadies, day trippers: Check in, and pay, for just a few hours

Here I am sharing a Good News for Roadies, Day trippers and business & transit travelers! Now you do not have to worry about 24 hours check-in-check-out cycle, you can book hotel for few hours. Actually, these kind of travelers often face problem with 24 hours check-in-check-out cycle because their mode of stay is usually very short. But till date they used to pay the full amount even if they stay for few hours. Thinking about these kinds of travelers the concept of Micro-stay has emerged!

Image Courtesy: Shutterstock.com 


What is Micro-Stay?

Micro-stay is a concept where the travelers are allow to book hotel rooms for few hours and pay for those hours instead of traditional 24-hours check-in-check-out cycle.

Advantages of Micro-stay

Following are the advantages of Micro-stay:


  • Travelers have to pay less
  • Availability of rooms will increase
  • Boost revenues for hoteilers
  • More travelers will go for day trips


How did Micro-stay concept evolve?

The term for such bookings is micro-stays, and the concept first became popular in Europe during the economic downturn of 2008, after which it spread to the US and then parts of south-east Asia.


How Chaturmusafir Started?



Two years ago, ad executive Preeti Jain and her husband Manish, a businessman, were travelling from Coimbatore to Jodhpur by flight and then train, with a nine-hour gap in between.
“We needed a room for, say, six hours. Just to wash up and relax. But we still ended up paying the full day’s tariff,” says Preeti, 35 Co-Founder . “We decided to do something about that, and that’s how Chatur Musafir [Smart Traveller] came into being.”
Their website now allows guests to book hotel rooms in packs of 3, 6 and 12 hours. In 19 months, it has seen 14,000 micro-stay bookings at 2-, 3- and 4-star hotels across 15 cities, including metros like Delhi, Mumbai and Bangalore, smaller cities like Jaipur, Kochi and Amritsar and pilgrim towns like Shirdi & Katra.
Mumbai-based businessman Manoj Mehata, Director @ Kora Gifts used the website while driving to Gandhidham, paying just Rs 1,400 for a 12-hour stay at a 3-star hotel in Ahemedabad, which would have otherwise cost Rs 3,000 (for 24 hours).

“Imuch prefer inter-city drives to trains or flights, but finding a nice, reasonable place to stop for the night was always a problem,” he says. “Four months ago I stumbled upon Chatur Musafir while searching the internet with word combinations like Hourly Hotels, short-stays etc. This time, I checked in at 10 pm, slept through the night, had a shower the next morning, grabbed my complimentary breakfast and was back on the road by 8 am. It was convenient and great value for money.”

How does www.chaturmusafir.com help travelers?

www.chaturmusafir.com website is helping guests book rooms for anything from 3 to 12 hours, and pay accordingly. Guest has to verify their account in advance before getting this facility. And no, these aren’t just rest houses and lodges; they range, in fact, from budget to boutique and starred hotels. Chatur Musafir allows guests to book hotel rooms in packs of 3, 6 and 12 hours. In 19 months, the website has seen 14,000 micro-stay bookings at 2-, 3- and 4-star hotels across 20 cities. 

What do Hoteliers think about Micro-stay?

With changing market dynamics, including online bookings and real-time reviews, hotels too must change, says Adarsh Shetty, president of AHAR, the Indian Hotel and Restaurant Association. “Micro-stays are a reflection and a part of that change.”

They’re certainly making some hotels more popular.
“In a price-sensitive market, if we can resell the same room in a same-day cycle and double our revenue, then why not,” says Sujith Chandrasekharan, director of rooms and the man leading the micro-stay initiative at Park properties across Kolkata, Hyderabad, Chennai, Goa and Navi Mumbai.

At the Taj Lands End in Mumbai, there is no new-age aggregator involved, but the five-star hotel came to the micro-stay model on its own. Land’s End now offers four-hour stays between 9 am and 6 pm.
“Given today’s hectic work schedules, people find it difficult to plan holidays in advance. Checking into a hotel, even in their own city, can provide a break from the routine. Since these guests may not necessarily want to rent the room for an entire night, we came up with the micro-stay option,” says Zal Tarapore, director of rooms at Taj Lands End.
Courtyard by Marriott in Gurgaon and Sahara Star in Mumbai both introduced micro-stay options three years ago too, responding to the many short-stay inquiries they received from business travelers.

This blogpost is composed and published specifically for IndiPR.

6 comments:

  1. Very informative and good post. Thanks Amrita.

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  2. Great concept. Next time I travel, I shall consider this site.

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  3. finally something I wished for! Thank you for sharing!

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  4. Very good information and helpful to many ...thank you dear...

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  5. Great info dear.. Thanks for sharing!

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Amrita